Our History


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Fall 2004

YALDAH was founded by thirteen-year-old Leah Larson. The first 150 copies sold out quickly as word spread. YALDAH was featured in Jewish newspapers, the Boston Globe, on local TV, and on the Radio.

Spring 2005

We formed our first Editorial Board of 13 Jewish girls from 4 states and even one girl from England.

Fall 2005

By our first anniversary we were printing four times as many copies as we started with. Each issue continued to sell out as more girls heard about YALDAH. An article about YALDAH in American Girl magazine brought in many new readers.

Winter 2005

YALDAH won an honorable mention in Microsoft's 'Start Something Amazing' Awards.

Spring 2006

After receiving close to a hundred applications, we announced our second Editorial Board of 26 girls from 16 different states and even Israel and Switzerland.

Summer 2006

We launched our agent program where girls could win prizes for giving out YALDAH flyers.

Winter 2006

Over 50 girls joined us in Silver Bay, NY for our first annual Jewish Girls Winter Weekend Retreat, co-sponsored by Bat Mitzvah Camp of the Capital District.

Spring 2007

Our third Editorial Board was chosen, headed by our new Editorial Board Coordinator, Talya Wasserman.

Summer 2007

We held our first three week Jewish Girls Summer Retreat in Troy, NY, adding a special YALDAH division to the Bat Mitzvah Camp Program.

Fall 2007

Leah Larson began attending Bais Chomesh High School in Toronto after homeschooling for two years, and delegated more jobs to young girls.

Winter 2007

YALDAH runs it's first photo contest. Our second annual Winter Weekend Retreat is held in Saratoga, NY.

Spring 2008

YALDAH launches it's first Torah art contest, judged by artist Sheva Chaya Shaiman.
Our fourth annual Editorial Board is chosen, under the leadership of the new Editorial Board Coordinator, Nechama Saltzman.

Summer 2008

Our second summer retreat in Troy, NY is a huge success.
YALDAH is a finalist in Wells Fargo's Someday Stories contest, winning $10,000.
YALDAH launches Project Pass it On - uniting Jewish girls with Mitzvos.
The writing of the three YALDAH books began.

Fall 2008

The voting for the winner of the Someday Stories contest began, and Jews worldwide united and spread the word to vote for YALDAH. YALDAH won with 28,880 votes - over 4000 votes ahead.
We launched the Real Reader advertising campaign, run by our new Marketing Managers, Rena and Tova Winick.
Our staff expands and staff training begins in preparation for Leah's next year in Israel.

Winter 2008

Leah accepted the $100,000 prize from Wells Fargo at the Wells Fargo History Museum in San Francisco.
We announced the 'How YALDAH impacted my life' contest.
Emily Gordis, training for Executive Editor, flies to Sharon, MA YALDAH 'headquarters' for editorial training.
Our third annual Winter Weekend Retreat was help in Albany, NY.
YALDAH became YALDAH Media, Inc.

 Summer 2009

Launched a new YALDAH Media, Inc  website.
YALDAH held it's first Staff & Editorial Board Shabbaton held in Sharon, MA. Launched 10Friends Promotion.

Fall 2009 Leah Larson leaves for Israel and the new staff fully takes over their jobs.  The winners of the"How YALDAH Impacted my Life" contest are announced.  YALDAH Media Inc. launches our first three books.  The Fall 2009 issue of the magazine comes out with 16 extra pages.
  Click here to see a video about the first two years of YALDAH and what goes on behind the scenes at YALDAH!